The Artifacts of Adventure
The chase for Roark began out of a desire to tell stories born of adventure and discovery in the form of a man - he’s the shadowy adventurer that disappears into Mexico for six months camping, only to surface in Paris drinking Bordeaux with a diplomat. Each season we find Roark in a different part of the world, telling stories of exploration within our product, on social platforms and in our bi-annual direct mailer 'Guide Book'. Inspired by the culture and climate of Roark’s destination, we produce two collections per year of clothing, luggage and trinkets - the artifacts of adventure. The product and stories we create empower people to discover self through authentic, youthful, modern and purposeful adventure on the road less traveled.