Koa Smith x Roark

Welcome to the journey Koa Smith.

Roark is proud to announce a new partnership with professional surfer, explorer, content creator, and wellness advocate Koa Smith. Koa represents the kind of athlete we believe in: someone who lives the lifestyle day in and day out. His rhythm mirrors ours - balancing performance with curiosity and exploration with purpose.

“Koa represents the kind of traveler and storyteller that naturally aligns withRoark,” said Roark Founder Ryan Hitzel. “His curiosity has led him down the road of surf exploration and a wellness mindset that is core to who weare as a brand.”

From remote surf destinations to daily rituals that support physical and mental health, the partnership will highlight the intersection of adventure, creativity, and longevity.

"I’ve always connected with Roark’s philosophy of travel as a tool for growth—not just to go somewhere new, but to come back better,” said Koa Smith. “I’m deeply grateful to be partnered with Roark. Our paths feel naturally aligned around exploration, wellness, and self-discovery, and telling stories that inspire!"

Born and raised on Kauai, Smith has built a career that extends far beyondcompetitive surfing. Known for his dynamic style in the water and thoughtfulpresence outside of it, Koa embodies a modern approach to surf culture.

Outside the lineup, that same intention carries into everything he does.From his health-focused lifestyle to building ventures like Sunrise Shack,where community, wellness, and long-term vision take priority. It’s thatbalance and progression paired with purpose, that sets Koa apart.

Socials:

Instagram: @koasmith

Youtube: @itskoasmith

This is just the beginning. Adventure Never Fails