Expedition Union by Roark

The Expedition Union, hereinafter referred to as the “Program” operated by Sequel LLC (dba Roark Revival), its parent organization, subsidiaries and affiliates


  • “Transaction,” includes the detail of purchases made by a customer when ordering online on or at one of the Roark Expedition Union Retail Stores, more specifically, the items purchased, quantity, frequency, etc.

  • Expedition Union includes, but is not limited to, all communications, offers and rewards that a member may receive and earn under this Program.

  • “Member,” means an individual registered in the Expedition Union whose registration has not been revoked.

  • “Reward,” includes, but is not limited to, all privileges, points, accesses or special statuses, special offers, sweepstakes, one-of-a-kind experiences, exclusive events and advance access to products or gratuities that Members may obtain, earn or apply further to one or more Transactions.


  1. The Expedition Union is a free rewards program offered by Roark to its customers located in the U.S. only. Membership in the Program is limited to individuals only listed in Program under their legal name and is limited to one account per individual. You must be age 18 and a legal resident of the United States to be eligible for Membership.

  1. Members located in the U.S. will be opted into email marketing and text marketing by joining Expedition Union.

  1. No purchase is necessary to become a member.

  1. Roark may, subject to the following, alter, limit, or modify its Rewards, tiers or its terms and conditions, in whole or in part at any time. In the event the terms and conditions, or any aspect of the Program, is restricted, suspended or modified, Roark will provide members advance notice by posting the amended terms and conditions online at, and by sending notice by email. A Member’s continued participation in the Program after modifications are made will constitute their consent to such modifications. Should a member not approve of a modification, they may withdraw from the Program by unsubscribing in their online account.  

  1. Roark may suspend or terminate the Program at any time. In the event the Program terminates, Roark will provide members advance notice by posting the amended terms and conditions online at and, and by sending notice by email. Should the Program be suspended or terminated for any reason whatsoever, Roark will not be liable in any way whatsoever to its members and will be automatically released from any prejudice caused to Program Members, if applicable, as a result of a suspension, termination, loss of Rewards or other arising from such suspension or termination.

  1. Any misuse or fraudulent activity in connection with the Program, including, but not limited to, failure to comply with the terms and conditions of the Program, any suspected illegal, fraudulent use of points and Rewards may result in cancellation of a member’s account, disqualification from the Program and cancellation of points, tier status and Rewards.


Program Membership

  1. To join the Program, a customer must become a member. To enroll, they must fill out the profile’s required fields and accept these terms and conditions.

  1. Members who cannot provide a valid email address may not participate in the Program as this field is required when completing the profile. However, a member may, at their sole discretion, accept or decline to receive promotional communications from Roark and its affiliated partners. To make this choice, they may change their communication preferences at any time in their member profile. Members understand that if they refuse to receive communications from the Program, they accept that this status may exclude them from receiving certain privileges or Rewards related to the Program.

  1. A corporation or other legal entity may not become a member.

  1. Only one digital card will be issued per Member. Members are responsible for keeping their accounts, personal access codes, virtual cards and the devices they use to access these confidential and secure and must not disclose their personal information or password to anyone. Should any of these be lost, compromised or stolen, the affected Program Member must immediately reset their password by sending an email to

  1. Should a Program Member suspect the occurrence of fraud, they must immediately inform Roark by sending an email to, and Roark will cancel any points or rewards that have been fraudulently earned in an account.

  1. Roark will not accept any liability for Rewards redeemed by anyone should a member have failed to previously report the loss or theft of their virtual card (see reporting procedure above). Members must assume full liability for Rewards used prior to such reporting.

  1. Should a member’s personal information change, they must update their profile by modifying the fields. Roark may not be held liable for any errors or failures related to incorrect information contained in Member profiles.

  1. Membership is not transferable.

  1. No retroactive credit of points will be given for purchases made prior to joining the Program.

  1. Employees of Roark are also not eligible for the Program.


Closing an inactive account

  1. Should a Member’s account be inactive for twenty-four (24) consecutive months and Roark send a notice of inactivity to that Member prior to the expiry date, stating exclusively that inactivity will result in the expiration of the Member’s points and specifying the expiration date, the Member’s account will be closed, access to the account will be revoked, the virtual card will no longer be usable and all points, tier status and Rewards earned in the account will be cancelled. To maintain an active status and their membership in the Program, Members must earn a minimum of one (1) point at least once every twenty-four (24) months.

  1. Should a Program Member pass away, that Member’s account will be closed, and the points earned in their account will be cancelled if Roark’s Customer Service Department is informed. Otherwise, the account will be closed, and points and Rewards will be reset to zero after twenty-four (24) months of inactivity. The member's tier status will also be revoked.


Earning Points

  1. Points are earned on eligible items (after discounts and before taxes and shipping fees) including, but not limited to, items sold in-store and online. No Points will be issued on the purchase of a gift card or on taxes, shipping charges and transaction fees related to an online order. Members can earn Points of the portion of the invoice paid with a gift card. Roark may change the list of eligible items without notice.

  1. Members will earn 1 Points for every $1 USD spent (after discounts and before taxes and shipping fees) on or in any Roark stores. The Points earned will appear in the Member profile 30 days after the qualifying Transaction.

  1. To earn Points when making purchases, Members must be connected to their profile on or present their virtual card in store before completing their payments.

  1. A member who makes a return after the 30-day period will have their Points withdrawn.

  1. Members may claim Points on a closed or paid Transaction should, for any reason whatsoever, they have forgotten to either present their virtual card in a store before finalizing payment or log into their account online. To do so, Members must contact customer services.

  1. Members can earn Points by completing non-transactional actions including, but not limited to, completing their profile, connecting their social media profiles with their Roark loyalty membership account, and writing product reviews.

  1. As part of Extra Rewards Days, members are eligible to earn bonus Points on eligible purchases. Extra Rewards Days bonus Points are based on tier threshold. These thresholds will be communicated to members by email as well as on

  1. As part of the Program, Members may receive, subject to obtaining their consent thereto in accordance with applicable laws, promotional offers through which they can earn additional Points for the purchase of certain products or product combinations as determined by Roark. Members may also receive personalized promotions according to their purchases, preferences and profile. Each personalized promotion is valid only for the account of the Member to whom it is offered and may not be transferred.

Rewards and Experiences

  1. As part of the Program, Members get exclusive rewards based on their membership tier status.

  1. Each Reward has its own specific conditions of use and validity. For the terms and conditions of use of a Reward, Members must refer to the legal notice accompanying the communications concerning each Reward.

  1. Upon completion of the use of a Reward, Program Members release Roark from any liability or claim relating to the redemption and use of the Reward or any loss or prejudice caused by the products or services offered as a Reward.

  1. As part of the Program, Members residing in the United States are automatically eligible to participate in the monthly contest allowing them to win a pre-determined list of items chosen by Roark.


Tiers status

  1. There are three (3) tiers of membership in the Program: Scout, Seeker and Guide. Achieving Seeker or Guide status requires a minimum number of Points earned per qualifying twelve (12)-month period.






Required level Points




  1. The qualifying twelve (12)-month period starts from the enrollment date of each Member (Tier anniversary date).


For example, if a member enrolls in the program on November 10, 2022, it’s qualifying twelve (12)-month reference period will start on November 10, 2022, and end on November 9, 2023. The tier anniversary date for this Member will be November 10 of each year.


  1. Points earned during a qualifying twelve (12)-month period will reset on the tier anniversary date each year. Once a tier is unlocked, Members will maintain their status until the end of the current qualifying twelve (12)-month period and for the following qualifying period. Thus, Members always maintain benefits for at least 365 days. If by the end of the following qualifying twelve (12)-month period, a member has not earned enough Points to maintain its tier, the Member will be demoted to a lower tier.

  1. All members are automatically a Scout upon enrollment. The number of Points earned during a fixed qualifying period of twelve (12) months starting from the enrollment date determines the tier membership.

During the twelve (12)–month reference period following their enrolment in Program, Members may unlock a higher tier if they earn the required number of Points to reach that tier. On the tier anniversary date, i.e., when a new qualifying period begins, a member who has not unlocked a higher tier will have to keep their tier or be demoted to a lower tier, depending on the number of Points earned during the reference period.





February 1, 2023

A Member enrolls in the Program.


May 1, 2021

The Member reaches a Points balance of 342.


August 10, 2022

The Member reaches a Points balance of 500.

The Member reaches Seeker

February 1, 2024 (Tier anniversary date)

A new qualifying period begins. The Points balance is reset to 0.During the last twelve (12)–month qualifying period, the Member earned 500 Points.

The Member keeps its Seeker status until the end of the next twelve (12)–month qualifying period, unless they earn enough Points during the twelve (12)–month qualifying period to reach a higher tier.

July 4, 2022

The Member reaches a balance of 150 Points.


February 1, 2025 (Tier anniversary date)

Tier anniversary date. A new qualifying period begins. The Points balance is reset to 0.During the last twelve (12)–month qualifying period, the Member earned 150 Points.

The Member is demoted to Scout tier.

  1. All membership tiers enjoy a variety of Rewards made available by Roark in its sole discretion from time to time. Rewards may vary by tier and some tiers may have more Rewards than others.

  1. The Points balance shows the current balance of Points earned since the beginning of a qualifying twelve (12)-month reference period. The progress bar displays the number of Points that a member must earn in the twelve (12)–month reference period to reach the next tier. When a new qualifying period begins, Points are automatically reset to zero.

  1. Members understand and accept that the Rewards offered under the Roark Program may vary from one Member to another, both in number and value, depending on the tier reached.

  1. Members release Roark Revival LLC from any and all liabilities that may occur from injury or loss during events hosted by the program, whether at Roark’s premises or off.

Governing law and information
  1. These Terms and conditions will be governed and interpreted pursuant to the laws of California, notwithstanding any principles of conflicts of law. 

  1. If you have any questions regarding the Program, you may email Customer Service